2025年1月6日 · Stronger investment in AI, bolder creativity, a reprioritization of DEI, more personalization—these are some predictions (or, perhaps, wishes) for 2025 that industry leaders shared with Ad Age.

3 天之前 · Super Bowl marketing news from Ad Age including Super Bowl commercials, ad reviews, marketer plans and trends.

2025年1月6日 · Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding company and individual agency level, according to several people close ...

Celebrating the forward-thinking leaders, top agencies and creative innovators in the industry today. Learn more. The Ad Age A-List & Creativity Awards showcase the top agencies, companies, and ...

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2025年1月7日 · The 2025 spot will spotlight DashPass, the delivery service’s subscription option that provides unlimited free delivery on eligible orders from thousands of restaurants, grocery stores and other ...

2025年1月8日 · New research suggests the most effective, impactful audience targeting requires a blended strategy of using both behavioral and contextual signals.

2024年11月4日 · The 29th spot belongs to the 2020 unit cost for NBC’s “This Is Us,” which averaged $476,352 for a 30-second ad in its penultimate season and is the most expensive price for a scripted series ...

5 天之前 · This interactive report from Ad Age Studio 30 and TransUnion explores 2025's ad trends, from cloud-based identity to streaming video and audio and gaming.

2025年1月6日 · Spirit Airlines follows up its Frankie Muniz spot from October with its first national brand campaign, suggesting the carrier’s new premium offerings make it “More fly” than its competitors ...