Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, ...

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier ...

Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

Your home screen will change to reflect the streamer's updated name and logo, but it's unclear whether HBO Max's library will ...

First, it was HBO Max. Then, it was simply “Max.” (Drop the “HBO.” It’s cleaner.) But now, once again, the Warner Bros.-owned streaming service will go by “HBO Max.” Make up your mind, Zaslav!