Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

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Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Latest report The Future of Strategy report analyses the results of a global WARC survey of senior strategists. The 2024 report looks at four challenges facing agency strategists and outlines three ...

In this exclusive interview for WARC’s annual Marketer’s Toolkit, Les Binet – Group Head of Effectiveness at adamandeveDDB and a leading researcher on marketing effectiveness – speaks to WARC’s Anna ...

The WARC Awards for Effectiveness are back, bigger and better than ever and you can now win the ultimate accolade for marketing and strategic effectiveness in Asia Pacific.

WARC Rankings are the ultimate benchmark for marketing. They inspire and celebrate excellence in creativity, media and effectiveness.

WARC Talks A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.