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Campaign Asia
5 天
80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational ...
Campaign Asia
5 天
Is it time to leave the fitness cult? Virgin Active thinks so
Virgin Active has unveiled a new global campaign, taking aim at the growing superficiality of the wellness industry.
Campaign Asia
4 天
Sweet disruption: Chocolate Finance shakes up Singapore’s banking scene
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and ...
Campaign Asia
2 天
Daniel Ricciardo drives the dream in Tourism WA's latest campaign
Tourism Western Australia has rolled out the next chapter of its “Drive the dream” campaign, featuring Australian-born F1 ...
Campaign Asia
7 天
Ogilvy and Football Australia win big at APAC Effies
Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand ...
Campaign Asia
9 天
Tech On Me: Google’s business practices are not just anti-competitive, they’re anti ...
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech ...
Campaign Asia
6 天
Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with ...
Campaign Asia
4 天
Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) ...
Campaign Asia
3 天
S4 Capital reports 13.5% revenue fall and increased debt
S4 Capital saw first-half revenue continue a pattern of decline, as like-for-like net revenue fell 13.5% – from £445.5 ...
Campaign Asia
2 天
Dentsu China CEO Chun Yin Mak steps down after one year in role
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership ...
Campaign Asia
6 天
Should agencies ditch CVs when hiring creatives?
By sticking to traditional recruitment methods, agencies are failing to attract a diverse, digitally native talent pool. How ...
Campaign Asia
9 天
How 'experience impact' is ushering in a new era of experiential marketing
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive ...
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