As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes. It was a big night for Ogilvy and ...
Singapore’s banking landscape is as crowded as it is competitive, with well-established institutions dominating the space. Major players like DBS, UOB, and OCBC have long been regarded as pillars of ...