Oh my, oh my. “For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory ...

IPG CEO Philippe Krakowsky had a message for all the haters: the Omnicom merger won’t affect IPG's ability to do business in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.

YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now ...

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...

MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...