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While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and making matches between ...

Advertisers and publishers often act like sworn enemies. Our failure to prioritize collaboration and build positive value has been our collective downfall.

One new challenger event trying to draft on the TV upfronts is the Spotter Showcase, backed by Spotter, a company with software and services for online content creators. (Amazon is also an investor.) ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Now that Teads and Outbrain are one, the vision is to be a "full-funnel platform for the open internet.” But what does that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...