The LEGO Group has appointed Fredrik Loving as Senior Vice President and Global Head of LEGO Game. The leadership move ...

Paul Fish, Ben Ibarra, and Michelle Phillips Jones join to strengthen sales, marketing, and strategic expansion.

The relaunch aligns with Addo Play’s fall/holiday 2025 rollout across The Entertainer Group’s international retail network — ...

Peppa Pig is traveling internationally with the latest collaboration between Hasbro and Max-Matching Entertainments. With ...

It’s July, and that means it’s time to hit the rewind button and look back at the big stories from last month.

The full-service agency will drive strategy, PR, and digital campaigns for the innovative magnetic play brand.

Set in the Jurassic World: Rebirth universe, the special follows an elite team on a daring mission to recover critical ...

Despite patriotic messaging from the White House, U.S. businesses — not foreign governments — continue to bear the burden of ...

The New York Yankees are deepening their partnership with Hidden Pigeon Company (HPC) this summer with a new game day ...

The Kidult Toy Awards aim to highlight the best in a segment that blends fandom, nostalgia, and innovation and prove that ...

Mattel, its gaming development studio, Mattel163, and NetEase are teaming up to bring the iconic Peanuts characters into the ...

Through a new global partnership, the iconic rainbow lollipop brand aims to expand into toys, apparel, and more.