Retailer executions leading up to the Super Bowl were the most aggressive in years,” reports trade magazine Beer Business ...

Brands such as United Airlines, Nike and Apple Music garnered millions of social media impressions on Super Bowl Sunday ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

In this live video, Ad Age recaps the highs and lows of Super Bowl 2025. Tim Nudd, Sabrina Sanchez, E.J. Schultz and Erika Wheless debate which ads worked—and which ones didn’t—and discuss other major ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...

Outlandish comedy, a tearjerker and a spectacular sports spot were among our favorite Super Bowl campaigns this year.

Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.