CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

Minor league baseball just went Hollywood. The Erie SeaWolves, the Detroit Tigers' Double-A affiliate, has struggled with their identity for years, clinging to a moniker crafted in far different ...

Earlier this year, comedian John Oliver announced that he and the Last Week Tonight staff were seeking a minor league baseball team that would be willing to let them get creative with some branding.

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

The Erie SeaWolves are officially extinct—at least for one night. On Sunday’s 'Last Week Tonight,' John Oliver revealed the ...