CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...

The Erie SeaWolves will temporarily transform into the Erie Moon Mammoths on July 19th, following a rebranding initiative by ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

Couple of weeks ago, the show, the HBO show, last week, tonight with John Oliver put out a call to minor league baseball teams and said, hey, if you commit to us for a rebrand, we’ll put ...

Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an episode of "Last Week Tonight With John Oliver" in May, ultimately selecting the Erie SeaWolves from ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” ...