CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves will temporarily transform into the Erie Moon Mammoths on July 19th, following a rebranding initiative by ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s “Last Week Tonight with John Oliver.” After ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

On Sunday's episode of "Last Week Tonight With John Oliver," it was revealed that the Detroit Tigers' Double-A affiliate would be renamed next month.

Couple of weeks ago, the show, the HBO show, last week, tonight with John Oliver put out a call to minor league baseball teams and said, hey, if you commit to us for a rebrand, we’ll put ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” ...