Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

The easy parts of Starbucks’ coffeehouse revival are done: Coffee condiment bars and ceramic mugs are back, customers can get free refills for beverages like drip coffee and some teas, and the brand ...