Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.

Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with ...

Meghan Markle’s lifestyle brand has undergone a major rebranding, changing its name from American Riviera Orchard to As Ever.

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram ...

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of ...

The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...

Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...

Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand ...

The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with ...

The Duchess of Sussex, 43, is looking at a busy 2025 with the upcoming release of her Netflix show “With Love, Meghan” on ...