The windshield of "Apple Car" may present the driver with an augmented reality view for lane control, hazard avoidance, and otherwise obscured details of the environment.

Apple wants to call it spatial computing when we all know it is AR. All the demos show it is augmented reality, and they have been pushing that for years.

Apple just had its next iPhone moment with the unveiling of its Vision Pro mixed reality headset, which doesn’t launch until early 2024.These augmented reality goggles use the latest in display ...

When Apple's highly anticipated AR/VR headset hits the market, it will deliver some unique design elements and capabilities that will set it apart from rival offerings, according to a detailed ...

Apple Vision Pro is Apple’s new $3,499 AR headset. ... The device is controller-free, and you browse rows of app icons in an operating system called visionOS by looking at them.

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other.No, I mean an AR headset. Wait, make that an ...

Apple may have set aside its rumored plans for Mac-tethered augmented reality glasses, but that doesn’t necessarily mean it’s done with AR glasses altogether.

Apple has chosen AR/VR as the next big area to pursue with its new Vision Pro glasses. This is a big gamble with a fatal flaw, columnist Michael Gartenberg argues. The flaw is: they don't offer ...