An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...

A Strategic Play for Global GrowthLiverpool are set to reunite with Adidas as their kit manufacturer from next season, ...

Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

The new official adidas UEFA Champions League knockout phase match ball has been revealed. Final host city Munich is the ...

The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in ...

Manchester United become the latest club to receive a Terrace Icons range from adidas Originals. The capsule collection ...

Adidas has revealed the official match ball for the 2024/25 Uefa Champions League knockout phase. Appearing on-pitch from ...

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

He’s back again with another F50. The eight-time Ballon D’or winner receives his latest signature boot with ‘La Vida Rapida’.