Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

T he college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

On Friday morning, Lake Ridge (Texas) five-star offensive tackle Felix Ojo chose Texas Tech over fellow finalist Texas and ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...