Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

T he college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in ...

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas Tech's spending habits have reached an all-time high. The Red Raiders reportedly spent more than $10 million on 17 new players in the winter transfer portal window. However, the class isn't ...

The "real question" surrounding Ojo's pledge to Texas Tech centers around what he might have made before revealing his decision, according to former Oregon and NFL tight end George Wrighster III.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...