Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

The ChatGPT owner’s visual refresh introduces a bespoke sans-serif typeface and looks to root the brand in the real world at ...

Anarchic billion-dollar canned water Liquid Death has paused international sales, with excess stock now hitting the bargain ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

Influencers play an increasing role in communicating public information. Kate Andreeva of HypeFactory asks whether content ...

It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...

The cost of in-game advertising at big sporting events is notoriously high. Circana’s Yeimy Garcia says most brands can find ...

The biggest lever of creative freedom is the freedom to create anywhere, not just in the office, argues Uncommon’s Ben Major.

HexClad lands in Super Bowl history as the first cookware brand to advertise during the Big Game, bringing Gordon Ramsay and ...

As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

Overall, a Super Bowl ad doesn’t make sense for most brands. Over-investing in a concentrated time period, even over an ...

As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest ...