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Opinion
22 小时
Opinion
Dismantling Apple’s brand essentialism myth
Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always ...
Opinion
21 小时
Opinion
Tupperware’s bankruptcy should remind us what marketing actually does
We all think we own a piece of Tupperware, but if we did, the brand wouldn’t have to file for bankruptcy. System1’s Andrew ...
16 小时
Jennifer Hudson hallucinates Dawn Soap’s ducklings in new feather-ruffling spot
While tackling a mountain of dirty dishes in the commercial, Hudson, a busy and sleep-deprived mom, drifts into a wild ...
21 小时
Best Ads of the Week: Martha’s teatime treasure hunt & Cuisinart’s air fryer fairy tale
There’s also John Lewis’s nostalgic work featuring a century-spanning store window and One NZ’s dramatic ad following Jade’s ...
20 小时
Weekly AI Recap: Microsoft eyes nuclear energy, California passes deepfake laws
On Tuesday, California Governor Gavin Newsom signed three new laws intended to curb the spread of election-related AI ...
20 小时
Is it time for creatives to bring project managers into the fold? Insights from PMI panel
Curious how creativity navigates tight deadlines and high expectations? A recent panel I moderated in Los Angeles, featuring ...
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