Fox Corp. achieved record-breaking ad sales for Super Bowl LIX, generating over $800 million in gross revenue across all ...

Tuli was previously the executive creative director at Leo Burnett. He has 18 years of advertising experience across Ogilvy, ...

Three big reports paint an unfavorable picture for the Indian advertising industry as AdEx growth slows down. Social Samosa ...

Valentine’s Day ads are no longer just about romance and couples, they now embrace self-love and friendships and even reject the day altogether. But why? We explore.

For the first time, Indian Adex grew lower than Global Adex growth of 11%. US, inspite of its humungous size (market share of ...

The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

Snap India’s AR Day highlighted the country’s growing role in the global AR landscape, with the highest number of AR lenses, ...

Global ad spend will exceed 1 trillion dollars in 2025, rising 10.7 percent as CTV grows 27 percent, brand loyalty drops 25 ...

Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...

JioStar secured its second slot on Tuesday, acquiring Star Utsav for ₹18.25 crore in Bucket A+, while Zee Entertainment ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

The partnership seeks to explore new ways for brands to engage with digital audiences through G-Commerce, focusing on ...