The RTX 5080 may not be the dream card for gamers, but content creators may want a card that in many workflows is only slightly slower than the RTX 5090 and may offer the best bang for the buck. As ...

Featuring impressive transmission range and minimal latency, the new Cosmo C2 responds to extensive market research and ...

Nikon Inc. announced the release of the NIKKOR Z 28-135mm f/4 PZ, a full-frame power zoom lens for the Nikon Z mount made ...

RED DIGITAL CINEMA® announced today that its groundbreaking V-RAPTOR [X] and KOMODO-X camera systems will also now be ...

Preparing for NAB 2025 and on the heels of announcement of new video features at the Sundance Film Festival, Adobe announced the public beta of the new generation of the Adobe Firefly Video ...

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.

The image published on Instagram by Director/Cinematographer Phill Holland showing a Z-mount got the ball rolling: is a RED V ...

A potential first in the consumer electronics industry, LG’s in-house content lab empowers LG with advanced tools to produce ...

I like to have lots of saved transitions, and the TL;DR already has told you how to save one. The problem: You want some saved customized transitions of a specific length. Sometimes, it’s just a ...

With a touch of flare, pun totally intended, Tokina has launched its Vista-C Prime T1.5 lenses, a new version of the Vista Prime lenses built to highlight rich flares. Designed for high-end ...

A filmmaker, videographer or content creator starting out today will not only have a tricky time picking what to call themselves, but will be faced with a daunting choice: what camera system to attach ...