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More About Advertising
18 小时
IPG keeps head above water in 2024 – Omnicom merger still looks on track
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren't the car crash some were expecting. IPG is ...
More About Advertising
10 小时
Cash-strapped viewers choose ad-supported streaming, says Kantar
Good news for advertisers and streamers: paid, ad-supported subscriptions for services like Amazon Prime, Netflix and Disney+ ...
More About Advertising
18 小时
Nat West kicks off creative and media review
As we predicted last week (forgive the smug note) another big bank is reviewing, this time Nat West which is reviewing ...
More About Advertising
11 小时
IPA issues 10-point mental wellbeing guide as agencies face a tough 2025
The mental health of ad agency employees is an issue that persists despite all the efforts around flexible working and staff ...
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21 小时
Retailer Reformation charms with ‘official boyfriend’ for Valentine’s Day
This is a cute idea for Valentine's Day from sustainable clothing brand Reformation. Comedy actor Pete Davidson oozes charm ...
More About Advertising
23 小时
Currys sees the funny side of trade-ins and recycling
Currys and agency AMV BBDO have livened up the airwaves with a pretty traditional but snappy campaign of 30-second comic vignettes. This time round 'Beyond Techspectations' features its trade-ins, a ...
More About Advertising
1 天
Omnicom/IPG merger: why didn’t Interpublic actually work?
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not ...
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1 天
Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world - in the UK Gary Lineker's 'The Rest Is..' stable pull in huge audiences but its ...
More About Advertising
1 天
MAA Reader Survey 2025: help us to help you
MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core ...
More About Advertising
2 天
MullenLowe’s group CCO Nicky Bullard leaves ahead of IPG-Omnicom merger
Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, group CCO at IPG’s MullenLowe, is leaving. She ...
More About Advertising
2 天
MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both ...
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2 天
Leagas Delaney hires BBH duo as creative partners
Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency's first creative partners, reporting to founder Tim ...
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