AbbVie made a change atop its board of directors, naming CEO Robert Michael as chairman on Friday morning. The pharma giant announced that Michael will succeed Richard A. Gonzalez, the former CEO of ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

It’s critical to understand what a digitally savvy HCP is in 2025 and what’s impeding pharma's communications with this ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

Vaccine policy, Medicare drug negotiations, and a potential DTC advertising ban will all fall under Kennedy’s purview as HHS ...

In nearly a dozen states with total or near-total abortion bans, government officials claimed that zero or very few abortions occurred in 2023.

RxTechExam and the Pennsylvania Pharmacists Association announced a strategic partnership. Roche’s $8 billion InterMune acquisition has been handed to a specialty pharmaceutical company, Cayman ...

RFK Jr. sworn in as HHS Secretary; CDC finds silent dairy flu in veterinarians; Will President Trump’s executive order pausing the anti-bribery law lead to pharma bribes?

Joe Amabile, a star of The Bachelorette and Bachelor in Paradise franchises, has partnered with Eroxon. This Valentine’s Day, Haleon wants to remind men that erectile dysfunction (ED) is a common ...

Jason Luis will be partner leading omnichannel strategy. He held similar roles at IPG Health, Inizio Evoke and Omnicom agency ...

For years PBMs have been assailed by pharma companies and Congress, and the new Trump administration looks likely to keep up the barrage.

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.