A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine ...

Released in the U.S. on July 1, the program is rolling out to McDonald’s markets worldwide. Japan, the final market, will ...

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...

“Following the success of the Absolut Warhol launch last year—said to be the biggest artist edition yet from the brand—Pernod ...

The Prohibiting Social Media Manipulation Act, slated to take effect this month, would require social platforms to disclose their recommendation algorithms.

More than half of current AI users surveyed expressed interest in AI-driven TV features that help them find and watch the ...