A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ...

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine ...

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem.

“Following the success of the Absolut Warhol launch last year—said to be the biggest artist edition yet from the brand—Pernod ...