Holt is responsible for Net Conversion’s approach to sophisticated measurement and data modeling, continuously developing and enhancing Conversionomics, the agency’s proprietary Martech platform.

Reddit has shared its latest performance update, covering Q4 and the full year for 2024. And the numbers are looking good for ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a ...

The brand’s latest effort includes a partnership with Brazilian pop star Anitta and will span platforms including Instagram, Pinterest and TikTok.

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Oracle, Microsoft and Amazon are among those looking at partnering with the app. “Sociable” is the latest commentary on ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.