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User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

Wicked problems are problems with many interdependent factors making them seem impossible to solve. Because the factors are often incomplete, in flux, and difficult to define, solving wicked problems ...

Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s ...

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use various ...

Immersion refers to the objective degree to which a user is fully drawn in and absorbed by an experience. Immersion is an essential element of a successful virtual reality (VR) and augmented reality ...

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way.

With customers pivoting towards digital, companies are doing everything possible to ensure positive digital experiences. (Learn what UX design is, where it came from, and how it has evolved with time.

Color harmony in design refers to the balanced and aesthetically pleasing interaction of colors. Designers use color harmony to influence user experiences, create brand identity, and enhance ...

Picture this: You want to design a stunning graphic or capture a momentous photograph. You want to ensure that your visuals resonate deeply with your viewers, leaving a lasting impression. Many design ...