Audio giant Spotify is expected to grow its global advertising revenue to $2.1bn in 2024, up by 13% year-on-year, according to new data from WARC. According to the report, Spotify has seen ...
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
Specialised design studios often get overshadowed by other revenue-generating marketing disciplines but WPP agency Design Bridge & Partners defied that notion with its Singapore studio performing ...
When Hai Anh Vu first joined Zenith in 2022, many told her it was a mistake to join an agency that had just lost its biggest client. But this is exactly what makes Vu stand out from her peers: Instead ...
Rudy Khaw’s career at AirAsia began in 2007 as a fresh graduate with an "everything is figure-out-able" mindset that fuelled his success. Starting as a brand executive, he embraced every challenge and ...