The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...

To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on ...

See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights. Ad Solutions might not ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Chinese lifestyle app Xiaohongshu, also known as RedNote, has rolled out a brand refresh, launching a new slogan, 'Your Lifestyle Interest Community'. The update, along with a revised opening screen, ...

Cutting through complexity with humanised communications in APAC At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says ...

BRAND HEALTH CHECK: How did Adidas overcome challenges in China's crowded sportswear market and can it sustain the momentum?