Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Mobile apps have become an integral part of our daily lives, and as app developers, it’s crucial to ensure that they function optimally. However, crashes and errors are inevitable and can negatively ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...