Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Outlandish comedy, a tearjerker and a spectacular sports spot were among our favorite Super Bowl campaigns this year.

It’s time to unplug from the rhythmless algorithm—a deadbeat conductor flattening the full spectrum of humanity into background noise. Algorithms stopped being just shortcuts; they became new ...

Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.