Women athletes are told they can’t be bold, make demands, break records or stand out in Nike’s Super Bowl spot, which ...

Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Brands such as United Airlines, Nike and Apple Music garnered millions of social media impressions on Super Bowl Sunday ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

In this live video, Ad Age recaps the highs and lows of Super Bowl 2025. Tim Nudd, Sabrina Sanchez, E.J. Schultz and Erika Wheless debate which ads worked—and which ones didn’t—and discuss other major ...

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...

Rocket went back and forth over making its singalong live or prerecorded, Mildenhall said. The NFL initially squashed the ...

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...