The chatter and exchange of thoughts that happened online after the show is exactly what the best marketers want to achieve ...

There’s no one-size-fits-all when it comes to judging art and performance. We each bring our own experiences, cultural ...

Yahoo commenters didn't love Kendrick Lamar's performance, but it broke a long-held viewership record, according to Roc ...

Kendrick Lamar's Super Bowl LIX Halftime Show had 133.5 million viewers, drawing a larger audience than the Super Bowl itself ...

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, ...

Reagan Elizabeth Bregman applauded Kendrick Lamar's Super Bowl halftime performance, while reactions were polarized. Some ...

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of ...

On the new Billboard Pop Shop Podcast, Katie & Keith are breaking down Lamar's Super Bowl halftime show, with guest ...

Watch clips from Kendrick Lamar's halftime show at Super Bowl LIX featuring appearances from SZA, Mustard, Serena Williams, ...

Noel Gallagher was unimpressed by Kendrick Lamar's record-breaking Super Bowl Halftime Show performance on Sunday night (Feb.

Kevin Durant has shown an allegiance to Drake, who has had a well-publicized feud with Kendrick Lamar, who performed during ...

Kendrick Lamar returns to the Super Bowl spotlight to deliver an impactful message to American audiences and the world.