Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes.

Yet again, if we have learned anything about Sanders, Mama Connie is the fuel behind his greatness. Sanders voices a powerful Nike tribute to her, recounting his upbringing in a must-watch piece.

Deion Sanders' Sends Tear-Jerking Message to Mother in Nike Tribute originally appeared on Athlon Sports. Deion Sanders has been gathering strength with a return to Boulder on the horizon.

Earlier this spring, Sanders and James partnered on the colorway. Nike applied Sanders' primetime aesthetic to James' 21st signature basketball shoe. The shoe was a smash hit among athletes and fans.

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the announcement has quickly made waves far beyond sneaker cul ...

Colorado Buffaloes head coach Deion Sanders is preparing to make a highly anticipated appearance at this week's Big 12 Media Days in Frisco, Texas, despite ongoing health struggles ...

It's raised the status of another one of his sons, Deion Sanders Jr., as it was announced he would be getting his own Nike Air Diamond Turf colorway, per a post from Coach Prime's Instagram account.

Deion Sanders provided an upbeat update a day after reports of a health scare made waves. The Colorado head coach took to X Wednesday morning to let the world know that “everything is OKAY and ...

Colorado football coach Deion Sanders has been away at his estate in Texas dealing with an unspecified health issue even as CU’s annual slate of summer football camps got underway last week in ...

MORE: Kevin Stefanski On Deion Sanders’ Involvement With Shedeur Sanders, Cleveland Browns MORE: Deion Sanders' Nike Air Diamond Turf Sells Out, Proving Coach Prime's Influence Still Reigns ...