Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform
Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius" or "the company") today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC ("Alani Nu") for $1.8 billion including $150 million in tax assets for a net purchase price of $1.
The deal adds a fast-growing brand popular with young women to Celsius’s product line as its own growth slows.
Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.
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