Following is a transcript of the video. The typical soccer ball looks like this. Black and white with a bunch of these panels. But that's not what the World Cup balls look like. So, what's going on?

Soccer ball production is a major source of income ... people don't have the space to play it. So buyers have cut demand by 70%," said Waseem Shahbaz Lodhi, managing partner of Bola Gema Pakistan ...

so English soccer killed the long ball. At least, that's how the story goes. One of the sport's first true analysts, the Royal Air Force accountant Charles Reep, would attend games while wearing a ...