The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

There were no losers in San Francisco, although PUMA definitely enjoyed more limelight than other brands, thanks to Mac McClung. The two-way guard for the Orlando Magic won his third consecutive NBA ...

Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

A$AP Rocky just secured his latest role in fashion. The musician and entrepreneur, 36, was announced as Ray-Ban's first-ever ...

Both brands brought together running enthusiasts and social seekers for an unconventional evening of fitness, movement and ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

Ever the disruptor, Ray-Ban is charting a new chapter by appointing A$AP Rocky as its first-ever creative director.

Now, Puma and Hyrox have joined forces to release a brand new collection, featuring a wide range of performance and lifestyle apparel, as well as the first-ever Hyrox branded footwear. Because of ...

Puma aims to achieve an EBIT margin of 8.5% by 2027 through ‘nextlevel’ programme. Credit: Gargantiopa/Shutterstock. German sporting-goods brand Puma has launched ...

It’s time to stop obsessively cleaning your white sneakers—at least, according to Bella Hadid.

PUMA、AC米兰与Off-White™携手推出备受期待的AC Milan x Off-White™ 2025赛季联名球衣，融合足球、时尚与创新，共同诠释梦想的力量。 此次合作不单单是足球与时尚的交汇，更是一场关于梦想的庆典。梦想不仅能超越运动的界限 ...