The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is ...

Puma SE is shipping far fewer Chinese-made sneakers to the US as the trade war between the countries heats up.

Both brands brought together running enthusiasts and social seekers for an unconventional evening of fitness, movement and ...

PUMA、AC米兰与Off-White™携手推出备受期待的AC Milan x Off-White™ 2025赛季联名球衣，融合足球、时尚与创新，共同诠释梦想的力量。 此次合作不单单是足球与时尚的交汇，更是一场关于梦想的庆典。梦想不仅能超越运动的界限 ...

"If Puma is not really taking market share, at a time when its biggest competitor (Nike) is weak, is the customer not accepting the brand premiumisation it is trying to put through?" Puma has ...

There were no losers in San Francisco, although PUMA definitely enjoyed more limelight than other brands, thanks to Mac McClung. The two-way guard for the Orlando Magic won his third consecutive NBA ...

Puma is sourcing more and more from suppliers in countries like Indonesia and Vietnam for the US market as the trade war ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

Puma has increased spending on marketing to boost its brand perception, and the Speedcat is priced at 109.95 euros ($114.44) on its website, on par with Adidas' Samba – whereas Puma shoes have ...

In the half-decade before he took over as CEO, Puma was on a tear, doubling its revenues thanks, in part, to a clever comeback in sports like basketball and cool points piling up with brand ...

The English pop star, and Speedcat muse, opens up to V about her latest partnership with the athletics brand, New Year’s ...

As a celebration of the transformative power of dreams, PUMA, AC Milan and Off-White welcome you to ‘Dreamland’ – a seamless ...