KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as Fairlife, ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as ...

Coca-Cola’s marketing strategy emphasizes that a cold Coke should always be within reach. It started with outlets throughout the rural U.S. South, like this gas station and post office in Sprott ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

In today’s competitive beverage landscape, The Coca-Cola CompanyKO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on ...

Coca-Cola Company, the world’s largest soft-drink maker, started a new advertising group and emerging markets division in a bid to catch PepsiCo Incorporated, whose sales have grown three times faster ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...

Coca-Cola's recent factory closures in the U.S. are part of a broader strategic overhaul aimed at enhancing efficiency and ...