KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Sweet success for The Coca-Cola Company needn’t be about sugar sources, or even health addressal, so long as its popular ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola’s marketing strategy emphasizes that a cold Coke should always be within reach. It started with outlets throughout the rural U.S. South, like this gas station and post office in Sprott ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...

Ahead of the upcoming Campaign360 event, Campaign speaks to Matthias Blume, vice president of marketing at Coca-Cola ASEAN and South Pacific, to find out how the brand has significantly shifted its ...

“The Real Magic Uncapped press event in New York was created to streamline storytelling and present a cohesive narrative on Coca-Cola’s Q1 innovation pipeline and our 2024 growth story,” Hite said.