The blog was developed into an app in 2013 and a book in 2014 – with Gibson’s story being legitimised by a reputable publisher and brands, then further fuelled by her social media presence.

A new Netflix series dramatises the real-life story of Belle Gibson, the Australian wellness influencer who built an empire ...

In 2013, Gibson launched The Whole Pantry app. Three years later, she was under investigation by Consumer Affairs Victoria for “misleading and deceptive conduct” over claims she’d donated proceeds to ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

The new Netflix series Apple Cider Vinegar tells the story of wellness influencer Belle Gibson, who built a loyal following on social media by documenting her cancer journey online. But in 2015, ...

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the ...

"Gordo loves cats, and Nutmeg has the most fearless and I-do-what-I-want attitude," Snazzzycat, who chose not to give her name, told Newsweek.

London, Feb 16 (The Conversation) The new Netflix series Apple Cider Vinegar tells the story of wellness influencer Belle Gibson, who built a loyal following on social media by documenting her cancer ...

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Neil Jones, of Saltergate Road, Dingle, had been with his victim for around two years, inflicting shocking abuse on her that ...

Following the wildly popular series Inventing Anna, which was based on infamous "socialite" scammer Ana Delvey, Netflix has ...