Adidas has revealed the next chapter of its global brand campaign continuing its ambition to help disarm negative pressure in ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

As MLS gears up for its landmark 30th season, the excitement is palpable. To mark this historic occasion, all 30 MLS clubs ...

New York City FC have unveiled their primary jersey for the 2025 & 2026 MLS seasons, The Excelsior Kit by adidas. The kit reflects the aspirational quality of New York City, representing the story of ...

The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in ...

The countdown to Major League Soccer’s 30th season has officially begun, and to kick things off, all 30 clubs this week are ...

Manchester United become the latest club to receive a Terrace Icons range from adidas Originals. The capsule collection ...

Leigh Steinberg discusses his influence on the business dealings of Patrick Mahomes and the impact that NIL has had on the ...

Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Soccer icon Lionel Messi received an overwhelming reaction after sharing highlights from his Super Bowl LIX experience in New ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.