European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Buy and sell media across linear and digital video platforms seamlessly with Nielsen ONE's single cross media currency.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

2024 Diverse Intelligence Series Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement Hispanics aren’t just watching the game, they’re changing it. This report provides ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

Supporting the growth of new and disruptive businesses. Innovation fuels success. Powerful data fuels emerging technology. That’s why Nielsen invests in and helps launch early-stage startups ...

For more than 50 years, we’ve provided businesses around the world with critical insight into consumer behavior—and Nielsen panels make this possible.