Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.

The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.

Oreo is promoting its cookie collaboration with Post Malone through a Snapchat campaign launching Wednesday (Feb. 5) that takes advantage of a new in-chat ad format, Marketing Dive can exclusively ...

The Big Game is a big deal for brands who invest in ads and programming. Every year it’s chaos. It takes over your life for ...

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a ...

Brandon Silverstein 's S10 Entertainment and Avex USA Publishing today announced an unprecedented achievement on Mediabase's year-end Top 40 radio chart, with three songs from their publishing roster ...

The real winners in big game advertising aren't crowned during the game, but they're revealed in the months that follow, said ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...