In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.