Elon Musk’s X is reportedly testing a free version of its AI chatbot Grok – built by another company of his, xAI – to users ...

Havas has warned investors it suffered “reputational harm” by taking on Shell as a client last year and said fears about ...

Disney has launched its annual Christmas short, created by Adam & Eve/DDB. The film, entitled “The boy & the octopus”, was ...

According to the majority of respondents to Boathouse’s CEO Survey on Marketing and the CMO, a short tenure signifies that ...

The brands created a short film called Stay Connected to Your Dreams, which premiered November 12 and follows Wicked stars ...

Droniak and Bradley are telling that to their millions of followers as part of a new campaign with Pinterest. The social ...

Coolr has sold a minority stake to private equity as investor interest in the social media and influencer marketing sector ...

While some brand leaders, such as Tesla CEO Elon Musk, have rallied for President-elect Donald Trump throughout his campaign, ...

Pinterest announced its Q3 numbers Thursday, posting earnings per share of 40 cents on an adjusted basis and quarterly ...

Luxury fashion brand Gucci has bolstered its comms team by hiring three senior executives. Valérie Leberichel will join Gucci ...

OpenAI's much-anticipated SearchGPT, that was initially launched as a prototype in July, has become live to paid subscribers ...

This story first appeared on Performance Marketing World. Wolt and Vodafone are among the companies benefiting from brand ...