Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...

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In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

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In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...