As Mahendra Singh Dhoni secures legal ownership of his iconic nickname, brand marketers, lawyers, and ad creatives weigh in ...

According to the World Out of Home Organisation's latest Global Expenditure Report, OOH spend is projected to rise further to ...

Unseasonal rains and cost pressures hit FMCG toplines in Q1, but urban-led volume growth signals a gradual recovery ...

The complaint, dated June 30, accused Google of abusing its market dominance through its AI Overviews feature, which the ...

Mayuri Nikumbh, Head of Design at Conran Design Group’s Mumbai studio, outlines what every ambitious founder needs to know ...

Conceptualised and developed by Creativeland Asia, the campaign will be amplified through a multi-platform rollout including digital, influencer engagement, and community storytelling ...

Pichai posted the AI-generated display on X (formerly Twitter) with the message, Happy 4th! Creating some fractal fireworks ...

The other two proxy firms, InGovern and Institutional Investor Advisory Services (IiAS), have so far maintained their ...

Viewer behaviour analysis highlights strong engagement with advanced CTV formats, as fashion brands shift budgets toward ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Marico said it continued to invest in brand building as per its intent to strengthen the long-term equity of its franchises ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...