It used to be that Nike (NYSE: NKE) dominated the athletic wear business on its own, sometimes competing with Adidas. It has a huge line of athletic shoes led by Air Jordan. However, Puma has become a popular brand around the world.

Company veteran Elliott Hill will lead a turnaround effort at the global sportswear giant, where sales have faltered and innovation has stalled.

In hiring Hill, Nike signaled its intent to bring the company back to its glory days—a feat Barron’s believes it can do. We recommended the stock earlier this summer, and have reiterated our belief that it’s just a matter of time before the shares regain their edge.

In a big shakeup, Nike is set to change its CEO, a move that has sparked both optimism and skepticism from Wall Street.