Kendrick Lamar's halftime performance at Sunday's Super Bowl was the most-watched in history, with more than 133 million people tuning in - and it also may have been the most uncompromising. In a slot that every previous artist has reserved mostly for greatest hits,

The biggest rapper in the world should get a huge spike for multiple hits following his much-buzzed-about halftime-headlining show.

In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.