"Use oil-based removers to melt waterproof mascara, and avoid harsh rubbing to protect the skin and your precious lashes," ...

Brown mascara exploded in popularity in October 2023, but the trend has had staying power for beauty buffs this year. One of ...

We can't get enough of celeb-loved beauty staples. Kate Middleton has reportedly worn this volumizing mascara for years— ...

Early morning demi wispies seem so far removed from the less-is-more energy dominating the beauty industry that it feels ...

While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

What’s more, Gabbard adds, regardless of your skin tone, brown mascara makeup application reads “as natural as can be,” making it perfect for the no-makeup makeup look. “While a chocolate ...

An ESSENCE beauty writer tells all about the mascara she uses for the pinched, Diana Ross and The Supremes lash trend.

Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

Sculpted by Aimee is releasing weekly 'Pink Friday' sales ahead of Black Friday at the end of November, and this week ...